Be ordinary.

You cannot always only publish the coolest stories of how you got there or the current process you are having.

Show the pieces that are in the background, the work that is really happening.

Be real and show what it really takes. Don't show the result, show the path.

Show the boring things, not only the shiny well edited stuff.

So here is the most boring photo out of a plane right before Stuttgart. The flight was awful.

Back to the future...