For people that are already have everything, that's what Amazon prints on ad campaigns for the Alexa device family.
Let's talk about these people, that already have everything and don't need anything more. Strange, huh? I am one them.
And the bigger question for me instead is, why we cannot just accept that wish to not get anything. Why we instead think we should do the decision for someone else and polute their life with more stuff.
Mostly it is happening inside families. People agree on not giving something to each other, but someone is breaking "the rules" and giving just something small to everybody.
Think about the weight of that next time, before you are ignoring someones decision.